**Unlocking New Revenue Streams: Upselling at E-commerce Checkout**
For small to medium-sized business owners, service providers, CRM users, coaches, and consultants, increasing average order value through upselling at the e-commerce checkout has never been easier. Using platforms such as HighLevel, Kajabi, HubSpot, and ClickFunnels, business owners can seamlessly integrate upsell funnels into their customer journey, maximizing revenue with every sale.
**Creating an Upsell Funnel**
Building an upsell funnel involves several steps, each designed to enhance the customer’s purchase experience while boosting sales.
1. **Upsell Page Creation:** Develop a dedicated upsell page to accompany existing store pages. This requires forming a full-width section and an appropriate row within that section.
2. **Adding the Upsell Element:** By clicking the Add Element button, store owners can drag and drop the upsell component into their chosen row. It’s possible to add multiple upsell components across various columns.
3. **Configuring the Upsell Element:** This essential step involves selecting and setting up each upsell element individually. Business owners can enable or disable shipping charges for each upsell product. Within the settings, the selected product is added, and the Sale Action needs to be configured to determine the redirection, whether to another upsell page or the Thank You page, upon clicking the Buy Now button.
4. **Skip Action Setup:** Allow users to bypass the upsell step by incorporating a button linked directly to the Thank You page. This ensures users can navigate away from the upsell page without mandatory purchases.
5. **Checkout Page Configuration:** Align the Sale Action to the Go to page option, leading the user to the newly created upsell page, thereby creating a seamless transition from checkout to upsell opportunity.
**Important Considerations**
When the upsell product is purchased, it generates a separate order. Shipping options are customizable; when enabled, users can select their preferred shipping rates via a dropdown menu. To avoid compulsory purchasing, a proper skip button setup is critical, redirecting users to the Thank You page without a purchase. For optimized performance, dedicating a specific page to feature the upsell element is highly recommended.
**Conclusion**
Integrating an upsell strategy can significantly enhance the purchasing journey and increase revenue. Whether you’re new to platforms like GHL or seasoned with funnel builders, constructing a robust upsell system can transform your business landscape.
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