Introducing Pre-Built Segments for Targeted Email Campaigns
Effective email marketing hinges on sending the right message to the right audience. For a long time, this has been a labor-intensive task, but we’re excited to announce a new feature that will revolutionize how you target your contacts in email marketing campaigns—Pre-Built Segments!
Problem Addressed
Previously, users had no method to automatically segment contacts based on their interaction with email campaigns. This made it challenging to send tailored messages to engaged users or design campaigns to re-engage those at risk of churn.
What’s New?
You can now choose from several pre-built contact segments directly from the send or schedule screen. These segments include:
– Contacts engaged within the last 7, 30, or 60 days.
– Contacts who interacted with your last 5 email campaigns.
– Contacts who did not interact with your last 5 email campaigns.
Engaged is defined as contacts who opened or clicked on an email sent through workflows, bulk actions, or email marketing campaigns.
Why This Feature Matters
Targeted Messaging: Send more relevant content to highly engaged contacts.
Customer Retention: Create separate campaigns to re-engage at-risk customers.
Cost Efficiency: Avoid wasting resources by not sending emails to disengaged users.
How to Use
1. Navigate to Email Marketing → Campaigns.
2. Create a campaign and proceed to the send or schedule screen.
3. In the recipient list, choose “Pre-Built Segments”.
From the drop-down, select your desired segment. Then, simply send or schedule your email.
Note: Segmentation is done at the time of scheduling, not execution. In the next phase, we will support dynamic updates of the segments at execution time.
Conclusion
Incorporating pre-built segments into your email marketing strategy can drastically improve your engagement and retention metrics. By sending targeted messages to the right audience, you can ensure that your efforts are not wasted on disengaged users.
Start your 14 days trial with us and get access to our learning community. We build custom AI and Automations for businesses. Get in touch today and get your custom built AI and Automations systems.
