## Unlocking the Power of Additional CTA Buttons in Facebook Ads with Ad Manager
In the fast-paced world of online marketing, keeping up with the latest tools and techniques is crucial for success. For small to medium-sized business owners, service providers, CRM users, coaches, and consultants, effectively managing ad campaigns is a priority. One critical tool in the digital marketer’s arsenal is HighLevel (GHL) and its versatile Ad Manager. This blog post covers the recent addition of CTA buttons in Facebook Ads and why it matters for your campaigns.
### Understanding the Issue
In the quest to enhance the campaign creation process, it was discovered that a few key Call-to-Action (CTA) buttons were missing for the two campaign objectives supported by the Ad Manager. This posed a limitation for users aiming to optimize their ad performance through effective CTAs.
### Our Solution: Enhancing Your Ad Manager Experience
We took proactive steps to address this gap. After a thorough investigation of the CTA buttons available on Facebook during the campaign creation process, we integrated the missing options into our Ad Manager campaign builder flow. Now, users can seamlessly incorporate these buttons for both ‘Lead Generation’ and ‘Website Traffic’ objectives. This update positions you to make the most of your ad spend and drive results more efficiently.
### The Importance of This Update
Why does this matter? By aligning our Ad Manager with Facebook’s offerings, we ensure our users have the best tools at their disposal to publish seamless, result-driven ad campaigns. With the enhanced CTA options, business owners and marketers can better guide their audience toward desired actions, ultimately improving conversion rates and ROI.
### Note on CTA Limitations
It’s important to note that while we’ve expanded the CTA options, there are three buttons present on Facebook Ad Manager for the Website Traffic objective that are currently unsupported in HighLevel’s (GHL) system. These include:
1. Get access
2. Get updates
3. Send Message
These buttons remain absent due to limitations in the current setup.
### Conclusion
Staying at the forefront of digital marketing involves constant adaptation and improvement. With the additional CTA buttons now available in our Ad Manager, businesses can craft more effective campaigns with ease. Whether you’re using HighLevel, Kajabi, HubSpot, or ClickFunnels, integrating these updates into your strategy can help streamline your marketing efforts.
### Ready to Elevate Your Campaigns?
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