**Unlocking New Potential: Enhancing Ad Manager with Demographics and Behaviours**
In today’s rapidly evolving digital landscape, targeting the right audience for your ad campaigns is crucial for small to medium-sized business owners, coaches, consultants, and CRM users. Ad Managers play a vital role in this domain, simplifying the process of reaching potential clients. However, until recently, the audience controls have been limited. Let’s explore how the new features—addition of demographics and behaviours—are set to revolutionize your digital marketing strategies.
**Addressing the Gaps in Audience Targeting**
Previously, the audience section in Ad Managers only showcased ‘Interests’ within the search and select dropdown. This was a significant limitation compared to platforms like Facebook, which offers comprehensive sections including demographics and behaviours. Such gaps posed challenges for users who needed more precise targeting options, limiting the effectiveness of their campaigns.
**Making Strides: Enhancements in Ad Manager**
Recognizing the need for improvement, we have expanded the Ad Manager’s capabilities. Now, users can access ‘Demographic and Behaviour’ options, alongside the existing ‘Interests’, for detailed audience targeting. With this enhancement, every search—whether it’s an interest, demographic, or behaviour—provides detailed audience reach information. For ‘Interests’ and ‘Behaviours’, you’ll see audience size; for ‘Demographics’, coverage is shown. This allows users to strategically plan their campaigns with a broad understanding of potential reach.
**Filling the Gap: Why These Changes Matter**
This enhancement completes the loop on detailed targeting, a missing feature that users found vital. It ensures users can leverage similar targeting features that platforms like Facebook offer. The need for improved targeting tools was emphasized by customers through feedback during calls and a community ideas board post.
**Be Mindful: Avoiding Common Pitfalls**
Despite these new capabilities, caution is necessary. It has been observed in multiple instances that ads failed with errors due to too small audience size. This typically occurs when users select an excessive number of behaviours and demographics, resulting in an audience size too small to support effective ad delivery. Users should aim to balance selectivity with reach to maintain a viable audience size.
**Your Next Move: Capitalize on Innovations**
These advancements in Ad Manager are set to transform how you reach and engage your audience. To experience these benefits firsthand, start your 14-day trial with us today and join our learning community. We’re committed to building custom AI and automation solutions tailored for your business needs. Don’t let opportunities slip by—get in touch with us today and revolutionize your approach to digital marketing.
Embrace the enhanced targeting capabilities and propel your business toward more successful and precisely targeted ad campaigns.
