### Understanding Google AdWords’ New ID Support: A Guide for Small to Medium Business Owners
Google AdWords has recently introduced support for two additional IDs, wbraid and gbraid, alongside the traditional gclid. This change has impacted how small to medium-sized business owners, service providers, CRM users, coaches, and consultants utilize Google AdWords in conjunction with platforms like HighLevel and HubSpot. In this blog post, we will explore what these changes mean and how they influence your business workflows.
#### What is the Issue?
Historically, Google AdWords was configured to support only the gclid ID for tracking and conversions. This posed a problem for businesses using CRM and funnel-building platforms, where workflows relying on Google AdWords actions might not have performed as expected. Contacts lacking a gclid were often excluded from conversions, while those bearing gclid IDs were uploaded seamlessly. The addition of wbraid and gbraid IDs left a gap that needed addressing to ensure effective conversions and client attribution.
#### What Have We Done?
Upon recognizing this issue, it was necessary to extend support to include both the wbraid and gbraid IDs alongside the existing gclid ID. This enhancement allows all three IDs to be saved within attributions and contacts, ensuring the conversion API functions optimally. Now, contacts with wbraid and gbraid are correctly attributed to Paid Search, reflecting the multifaceted nature of today’s digital marketing channels.
#### Why is it Important?
The integration of wbraid and gbraid ID support is crucial for accurate attribution mapping. By incorporating all three IDs, your business can ensure that every contact, regardless of which ID they possess, is uploaded to conversions. This improvement mitigates issues related to missing Google IDs and reduces the likelihood of troubleshooting similar problems in the future. Ultimately, this change enhances the accuracy of your marketing insights and improves the efficiency of your digital campaigns.
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