### Introduction
In today’s fast-paced digital world, efficient communication with customers is paramount. Small to medium-sized business owners, service providers, CRM users, coaches, and consultants all recognize the need for streamlined communication tools. That’s why we are excited to introduce a powerful new feature: Support for Snippets under the WhatsApp action in Workflows. With this update, you can now create and use predefined message templates, known as snippets, to enhance efficiency and maintain consistent communication with your customers.
### What’s New?
#### No Meta Approval Required
Unlike WhatsApp Marketing and Utility Templates that require Meta’s pre-approval, snippets do not need to go through this process. This gives you the flexibility to create and modify your messages on the fly. The entire text in a snippet can be customized without worrying about the approval process necessary for templates where only variables can be altered.
#### Send Unlimited Snippets Within the 24-Hour Customer Service Window
Once a customer sends a message, a service conversation is opened for 24 hours, allowing you to send an unlimited number of snippets without incurring additional charges. This opens up a wealth of opportunities for maintaining ongoing communication without financial constraints.
#### First 1,000 Service Conversations Free Each Month
Take full advantage of this feature by utilizing the first 1,000 service conversations each month free of cost. This helps in significantly saving while enhancing your customer communication.
#### Send Snippets via Workflows
By including WhatsApp message snippets in your automated workflows, you can send predefined responses or promotional messages seamlessly through the WhatsApp channel.
#### Predefined Templates for Quick Responses
Snippets enable you to create templates for frequently used messages, making it easier to send common replies, promotional content, or any routine communication quickly and efficiently.
#### Customizable Snippets with Dynamic Content
Enhance your snippets by incorporating custom values or trigger links, ensuring that each message is personalized for the recipient, thereby improving engagement and satisfaction.
### Cost Efficiency
Using snippets within a WhatsApp service conversation allows you to send unlimited messages within a 24-hour window from the last inbound message. This means you only incur messaging costs once per 24-hour period, even if multiple snippets are sent. Additionally, the first 1,000 service windows each month are completely free, offering maximum cost-efficiency.
### How It Works
1. Go to Automation > Create Workflow > Start from Scratch
2. Add Action > Select WhatsApp: Customer Service Window Check > Save Action
3. Under Open Branch > Add Action > WhatsApp > Select WhatsApp Template > None – Free form message > Snippets
### Conclusion
Support for Snippets under the WhatsApp action in Workflows is a game-changer for small to medium-sized business owners, service providers, CRM users, coaches, and consultants. By leveraging this feature, you can streamline responses, enhance efficiency, and maintain consistent communication with your customers. Start your 14-day trial with us and get access to our learning community. We build custom AI and Automations for businesses. Get in touch today and have your custom-built AI and Automation systems enhance your business operations.
